Projects

I build businesses, systems, and AI tools. Some are live and growing, some are parked or finished, and all of them came from the same urge to make a useful thing real.

01 / Current

What I am building now

Mastermind HQ

A paid group program that teaches small business owners to systemize their operations and run on AI before they hire. Weekly live sessions, a real community, and hands-on build help.

Education / AI

All Sorted

My personal AI operating system, packaged so any small business owner can run one. The same agent stack I use every day, made deployable.

AI / SaaS

The Connection Map

My book and framework on building real relationships that compound. The backbone of my speaking, workshops, and podcast work.

Media / Speaking

Iron Amethyst

My holding company and the home for my web and automation client work. Where the builds, the brands, and the bets all roll up.

Business / Holdings

Springload

A 14-day launch sprint for indie builders who can ship product but cannot get distribution. A playbook, a small team, and an affiliate network that gets you seen.

AI / Agency

HookLab

A subscription that drops 20 scored Instagram and TikTok hooks plus scripts in your inbox every Monday. Three dollars a week, built for people who hate staring at a blank caption.

AI / SaaS

How to Build Your Own AI Agent System (book)

My book on building your own AI agent operating system. The real prompts, the architecture, and the way I actually built mine, so you can run your life and business on agents too.

Book / Writing

03 / Business background

Joe Che's Business Background

Scroll through ventures built across 30 years, along with the industries I worked in with clients. Not a portfolio. Not a pitch. Just what happened.

NYIM Training

Founder

(1999–2017) NYC, USA

•Founded New York's largest corporate business process and software training company
•Trained over 80,000 people from thousands of companies on data analytics, programming, and business skills
•Received over 1,000 positive testimonials and reviews
•Helped Fortune 5 CEOs, CIA, FBI, and celebrities automate and improve their business processes

Glamp Nusa

Partner & Investor Lead

(2022–Present) Bali, Indonesia

•Led capital raising, investor relations, and development strategy for a luxury clifftop resort with 40 tented villas
•Dividends paid within 2 weeks of opening date July 2024
•28% ROI per annum

Bali Beach Glamping

Partner

(2020- 2024) Bali, Indonesia

•Luxury beach resort with 40 tented villas
•24% ROI per annum

Iron Amethyst Holdings

Founder

(2017–Present)

•Created and Managed 12 short-term rental properties, including one in the Empire State Building
•Founded "The Retreat", a 40 -person retreat space in Catskills, New York

Heliconia Cantik Ventures

Founder

(2021–Present) Bali, Indonesia

•Founded Bali Real Estate Fund to help clients with acquisitions, land banking, and strategic investment
•Built Short Term Rental Villa (Dolce Blanco)
•Renovated and Sold Villa (Suphora Villa)
•Provided Real Estate Consulting services to help clients buy and sell properties

Chaos Cooking

Founder

(2009–2023)

•Founded one of the world's largest cooking communies
•Events and Members in 52 Countries and 750+ cities
•Learned trust and delegation through cultural processes
•Was sponsored to travel the world for years, socializing, eating and drinking (gained too much weight)

Lightning Society

Founder

(2015–2023) NYC, USA

•Produced Experiential Events including "The Burlesquerade", a 1,200 person interactive event on the largest superyacht in the US. Business Insider called it "the best event NYC has ever seen."
•Hosted 200+ events inculding masterminds, wellness events, dinners, networking, and parties.
•Sponsored by major brands and boasted a large community of creatives and entrepreneurs

Bali Bloom Festival

Founder

(2020- 2024) Bali, Indonesia

•Launched the world’s first contributor-owned, co-created festival
•Built an international festival model focused on collaboration and shared experiences
•Atttracted 1,500 global participants in the most recent event year
•With over 120 workshops,

LS1 Co-Living

Co-Founder

(2016–2023) NYC, USA

•Gutted and renovated a building in Bushwick, Brooklyn to house 17 curated residents.
•Established the model for modern co-living in NYC.
•Multiple floors and large rooftop for 500 people gatherings.
•Hundreds of events including salon nights, masterminds, dinner parties

VEZA Life & Business Accelerator

Founder

(2023–present)

•Founded a high level Life & Business mastermind that was fully co-created by masters in their field.
•Past participants have included the first-ever employee of the Ethereum Foundation, Hollywood movie director, psychedelics experts, marketing experts & tantric masters

VRVR

Founder

(2015–2017)

•Founded a virtual reality and 360° video production company
•Developed first 360° video software for meta viewing
•Pioneered GoPro arrays and syncing tehnology

Nuanu Creative City

Community Development Lead

(2021–2023) Bali, Indonesia

•Part of the first small group to get involved with Nuanu Creative City, a 44-hectare hub blending art, nature, and technology into a living ecosystem for creativity and connection
•Led team of 4 to conduct the largest study of intentional communites around the world