How the products connect. Solid lines are the main funnel through-line. Dotted lines are supporting or looser relationships.
main funnel supporting / loose
1 · Entry points & lead genAI giveaways, quizzes, live workshops and the book. (Connection Map gets its own map later.)
2 · Main through-lineBusiness Automation Mastermind ($799/mo) → Alumni Circle ($97 → $197/mo) → Level 2: AI Marketing (currently building). Uncovering Purpose sits before the Mastermind as the starting point for people not yet ready.
3 · High-ticket / bespokeOne-on-one and mentorship, fed from inside the Mastermind and Alumni Circle.
Side branch · the install lineThe book also feeds Build With Joe (builder ICP) and All Sorted (done-for-you install). Uncovering Purpose is the optional clarity step before the Mastermind.
Companion to the personal branding guide. Editable working copy: offer-ladder.excalidraw (open at excalidraw.com, drag, re-export). Canonical data: projects/mastermind/OFFER-LADDER.md.